Sometimes it can be hard for potential buyers to view a property for sale in person. There can be a lot of reasons for this - maybe they're city or interstate buyers who can't make it out for an inspection in the next few weeks. Maybe the property for sale is a rural station isolated by bad weather. Or maybe there's a global pandemic and we're all doing our part to flatten the curve by staying home.
Whatever the reason, rest easy...we have lots of solutions. Here are six ways we're making it easier for buyers to find their new property right now.
The power of social media
With so many Australians now self-isolating and working remotely, the use of social media is essential to selling or leasing your property. Our agents have access to specialised products that increase the digital exposure of your property through social and search platforms, reaching both people who are actively looking to buy... as well as those who may not have realised they were looking until they saw the perfect property pop up on social media!
Virtual tours
A virtual tour is a collection of 3D images that are stitched together in sequence and provide a user-driven video-like way to explore a property. With the ability to move independently, the user can explore with a click of a button, focusing on lighting, flooring, size, layout, or any other aspect of interest to them in each room. A virtual tour allows your home to remain permanently open for anyone who would like to inspect.
Virtual inspections
Unlike virtual tours, virtual inspections can be personalised. Virtual inspections allow buyers and renters to be taken on a personal video tour of the property at an arranged time, guided by your agent as they vwalk through the site. This gives the buyers and renters the ability to ask questions and receive answers on the spot. Want to look more closely at a cupboard? Wondering what the view is from the kitchen window? You can ask and the agent will show you live from the property.
Goodbye 2D floorplans, hello 3D floorplans
Unlike 2D floorplans, 3D floorplans provide a better understanding of volume and space. Buyers and renters get a great spatial sense of how each room works together, with key items like furniture helping them to understand scale.
Allow your buyers to virtually ‘move in’
Making an investment into a planning tool, like Diakrit’s Furnish™ solution, might be a great addition to your property marketing suite.
Furnish™ enables potential buyers to visualise the living potential in the property before moving in, helping them plan where their furniture would go and how any renovations might look. With simple drag and drop movements, home buyers can choose from a library of different furniture to digitally decorate the floorplan, including tools to add and remove walls and try out different paint colours and finishings.
Online auctions
Have you considered sale by auction? The change in Government recommendations means that all auctions are now digital, making it super convenient for buyers to bid from the comfort of their own home, whether that's in the same town, interstate, or overseas.
Ready to adapt your property marketing campaign? Talk to our team and lean on our history of industry leadership in digital innovation. Contact your local property specialist today.