Real Estate group Landmark Harcourts plans to take a select number of regional and rural properties direct to Chinese customers.
The 10 day event, scheduled for September, will see Landmark Harcourts help their clients take advantage of the strong interest, from China, in Australian property.
Headed by CEO, Darren Cole, the property showcase will visit Hong Kong, Shanghai and Beijing. Participating sellers can expect their properties to be exposed to a large group of buyers whom otherwise may never have been aware the properties were available to purchase.
“We are part of an international group with over 780 offices in 8 countries”, Mr. Cole said.
“With a strong and growing network in China we believe the time is right to help our clients promote their properties through that network”, he remarked.
Landmark Harcourts, in association with the Harcourts China team, will conduct three “high level” information sessions with specially invited guests outlining the benefits of investing in Australia’s regional and rural sector. These sessions will be supported by a number of “one on one” presentations to keen Chinese investors.
Mr. Cole remarked, “Underpinning the entire promotion will be our e-magazine of property advertisements which will have been translated to Mandarin.”
Prior to arriving our e-magazine will have been distributed to over one million Chinese customers via the existing Harcourts email database in China,” said Mr. Cole
During the last four days of the promotion Mr. Cole and his team will attend the Beijing Overseas Property and Investment Expo. The expo is expected to attract up to 40,000 visitors. Accompanied by a group of translators the group will provide both general and specialized information and create leads for further follow up and sales discussions.
Mr. Cole will be holding talks with bankers, corporate buyers and Government delegates with a view to building ongoing relationships as more Chinese become interested in regional and rural Australian property.
Mr. Cole stated, “We believe we are one of the only real estate groups taking a pro-active approach to the marketplace that exists in China as opposed to other more traditional form of marketing which can be somewhat re-active, especially in the Australian marketplace where properties are competing with many others for the same buyers.
“This is our chance to market the benefits of owning property in Australia by speaking and marketing directly to the prospective customer”, Mr Cole enthused.